Striving for
a premium tea brand
Bingyu is a brand under Shandong Yinqing Trading Co., Ltd.
An integrated enterprise, we engage in product R&D, innovation, raw material production, brand operation & management, and logistics supply.
The brand launched its franchise program in 2018. Positioned for young consumers, it specializes in R&D, production and sales of tea drinks, fresh ice cream and coffee. Thanks to reliable quality, great taste and affordable prices, it has won wide popularity and a solid market reputation.
With continuous expansion, we now operate over 4,000 chain stores worldwide.
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Global Outlets
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Average daily sales
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Global Coverage
Select Premium Ingredients
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Select Seasonal Fruits WorldwideWe source seasonal fruits across the globe to deliver top-tier flavor.
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Fresh Picked Fragrant TeaFrom Fuzhou, Fujian, the hometown of fine tea.
Premium tea sources guarantee steady flavor with full traceability. -
Fine beans, rich tasteWe handpick Arabica beans from four major coffee regions, expertly roasted, finely ground and freshly brewed.
R&D – Store – Train
Three-in-One Support Worry-free Franchising
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R&DHeavy investment in personnel and facilities. In-house R&D team and factories ensure full quality control over raw materials.
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Warehousing and LogisticsHaving a comprehensive modern logistics supply system, with its own large warehousing center and the construction of a logistics supply chain system, it reduces transportation costs while ensuring profits.
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Operations ManagementWhole store output, full support, perfect training management system, help franchisees quickly replicate successful experiences, and quickly open stores to attract customers.
Four Systems Easy Startup
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Supply Chain Ordering SystemWe adopt unified purchasing channels to stabilize raw material prices. It boosts operational efficiency and cuts transportation costs.
Supply Chain Ordering SystemWe adopt unified purchasing channels to stabilize raw material prices. It boosts operational efficiency and cuts transportation costs.
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VIS Standard SystemUnified brand standards boost brand influence and build brand image.
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Operation StandardsStandardize production to ensure consistent taste and streamline workflows.
Operation StandardsStandardize production to ensure consistent taste and streamline workflows.
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Online Ops SystemUnified multi-channel deployment for brand marketing and digital user operations.
Online Ops SystemUnified multi-channel deployment for brand marketing and digital user operations.
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Supply Chain Ordering System
We adopt unified purchasing channels to stabilize raw material prices. It boosts operational efficiency and cuts transportation costs.
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Operation Standards
Standardize production to ensure consistent taste and streamline workflows.
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Online Ops System
Unified multi-channel deployment for brand marketing and digital user operations.
Signature products
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ice cream -
strawberry sundae -
Fresh lemonade -
Ice Fresh Grape Tea -
Peach Jasmine Tea -
ice cream
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strawberry sundae
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Fresh lemonade
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Ice Fresh Grape Tea
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Peach Jasmine Tea
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ice cream
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strawberry sundae
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Fresh lemonade
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Ice Fresh Grape Tea
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Peach Jasmine Tea
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ice cream
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strawberry sundae
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Fresh lemonade
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Ice Fresh Grape Tea
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Peach Jasmine Tea
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ice cream
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strawberry sundae
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Fresh lemonade
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Ice Fresh Grape Tea
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Peach Jasmine Tea
