BINGYU Debuts First Store in Vietnam to Tap Southeast Asian Market

BINGYU has opened its maiden outlet in Vietnam, breaking into Southeast Asia’s high-growth beverage sector with affordable fruit tea offerings.

Southeast Asia boasts a young population, thriving tea-drinking culture and strong demand for budget drinks, matching BUNGYU’s positioning of budget pricing and diverse product lines. Vietnamese youth readily embrace new-style milk tea and ice cream, leaving huge room for low-cost tea brands.

The store retains BUNGYU’s signature IP and adapts decor to local tastes. On launch day, long queues formed among students and young locals. Viral social media reviews drove instant regional buzz.

A streamlined, low-investment franchise package is rolled out locally with no hidden fees. The brand provides full support: site evaluation, barista training, opening promotions, delivery platform operation and ongoing supervision, enabling novice entrepreneurs to launch shops easily.

Products are fully localized to fit Vietnamese palates. Pricing stays cost-friendly to fit local spending power, with tailored delivery service, schedule alignment and holiday marketing campaigns.

Located in a prime downtown mall, the shop saw nonstop foot traffic upon opening. Refreshing fruit teas and classic milk teas became top sellers, winning word-of-mouth praise and quick brand recognition. Shoppers noted the icy drinks perfectly suit daily outings and afternoon tea.

This Vietnam launch is backed by BUNGYU’s robust integrated supply chain, replicable lean franchising and localized operation. Marking its first step into Indochina, the brand will keep expanding across Southeast Asia to bring standardized, value-driven Chinese new-style tea to more global customers