Brand
BINGYU-Brand

Great moments start with Bingyu.

Adhering to the philosophy of high quality, premium service, rigorous attention to details and continuous innovation, we develop every product with fine ingredients. Our experienced management team builds the brand Bingyu Time, providing one-stop franchise services for entrepreneurs and cost-effective products for consumers.

To deliver better services, we have established specialized departments including Investment Management, Marketing Services, General Administration, R&D, Brand Marketing, Engineering & Decoration, Supply Chain and Warehousing & Logistics, offering full-spectrum support to all chain stores.

With continuous expansion, we now operate over 4,000 chain stores worldwide.

BINGYU-Brand Identity
Brand Identity
Dominated by color, Bingyu commits to crafting premium tea brands

Name: Bingyu

Gender: Male

Features: Cute-looking, warm-hearted and courageous.

Traits: Devoted to tea business; loyal, thoughtful and reliable.

Brand Milestones

  • Official registration of Shandong Yinqing Trading Co., Ltd.

    Birth of the Bingyu Time brand.

  • Opened franchise business; founded operation & R&D teams.

    Established integrated industrial chain of R&D, procurement, logistics and management.

  • VI & brand image upgraded; Bingyu IP released.

    New logistics warehouse operational.

    Nationwide stores exceeded 200

  • Established a deep partnership with the mainstream food delivery service.

    Nationwide stores hit 500+.

  • In-house production, global sourcing, and continuous innovation.

    Nationwide stores hit 1000+.

  • Nationwide stores hit 1500+.

    Equipped with an online marketing system to enhance the profitability of franchisees.

  • Nationwide stores hit 2000+.

    Deepening domestic expansion and planning global growth.

  • Successfully expanded into Southeast Asia, including Indonesia, Cambodia, and Laos.

    Over 50 overseas stores opened by August 2025.

  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2025

Corporate Culture

  • BINGYU-Brand Slogan
    Brand Slogan

    Heart in every brew

    care in every cup.

  • BINGYU-Corporate Spirit
    Corporate Spirit

    Supreme, Exquisite

    Sincere, Enduring

  • BINGYU-Enterprise Conce
    Enterprise Conce

    Quality, Service

    Details, Innovatio

  • BINGYU-Corporate Vision
    Corporate Vision

    Dedicated to

    crafting a premium tea brand.

  • BINGYU-Corporate Mission
    Corporate Mission

    Empowering employees,

    enriching partners,

    and crafting a beloved tea brand.

  • BINGYU-Core Values
    Core Values

    Crafting every drink with care,

    sharing the delight.

  • BINGYU-Talent Philosophy
    Talent Philosophy

    Maximizing potential

    optimizing talent

Media Matrix

BINGYU-媒体矩阵

Awards & Honors

Brand Advantages

  • 01
    Training
  • 02
    Digital
  • 03
    Own Factory
  • Training

    · Appearance & Grooming

    Keep neat and tidy to reassure customers on hygiene, retain guests and sales.

    · Equipment Maintenance

    Regular upkeep ensures stable operation and longer service life; breakdowns will cause revenue loss.

    · Courtesy & Etiquette

    Friendly manners connect with customers, supporting sustainable store operation.

    · Product Standard Implementation

    Follow unified production standards to guarantee consistent quality and repeat purchases.

    Training
  • Digital

    · The expert headquarters provides support for optimizing the distribution application and POS system, in order to enhance the operational performance of your store.

    Digital
  • Own Factory

    · Dedicated processing bases ensure consistent quality, stable supply, and perfect taste.

     

    Own Factory