BINGYU Scales Up South Asia Layout: 23 Stores Launched in Sri Lanka

From a pilot outlet to 23 operational shops nationwide, BINGYU has completed large-scale expansion across Sri Lanka. The milestone proves its overseas strategy of global standardization plus localized adaptation works well in the country, marking steady expansion of its South Asian business.

Instead of reckless rapid opening, the brand spent a full year on local food regulation research, import filing, taste optimization and on-site team building before launching its first store.

Integrated Supply Chain for Steady Global Operations

A dedicated cross-border supply chain for South Asia delivers centrally manufactured tea, fruit purees and ingredients with full customs compliance. Uniform brewing formulas and quality standards guarantee consistent flavor across all outlets. Positioned as affordable mass-market tea, BINGYU fills the gap for cost-effective modern milk tea in Sri Lanka, where traditional Ceylon tea and coffee dominate with limited fresh fruit tea options. Its budget pricing and diverse menu fit daily demands of students, office workers and tourists, bringing stable foot traffic, high repeat purchases and replicable profitable store models that drive island-wide rollout. Social media sharing has built solid local brand recognition.

Flexible & Adaptable Franchising Model

BINGYU introduces its proven low-threshold, lean franchise system to Sri Lanka with no hidden training or management fees. Headquarters offers end-to-end support: site selection, standardized barista training, opening campaigns and ongoing store supervision, enabling new local entrepreneurs to launch businesses easily. Reliable profitability keeps attracting franchisees and fuels fast store growth.

The 23 outlets mark an initial foothold in South Asia. Next, BINGYU will expand to second- and third-tier cities islandwide, roll out regional city agency partnerships, shorten cross-border logistics lead times, launch Sri Lanka-exclusive drinks and further strengthen its South Asian store network.

With mature overseas experience, end-to-end supply chain support and highly adaptable business models, BINGYU stands out as a top franchising option for global beverage entrepreneurship.