BINGYU Gains Another Foothold in Southeast Asia: 34 Stores Launched Across Indonesia

After entering Indonesia, BINGYU rolled out outlets rapidly via proven franchising system, compliant cross-border supply chain and localized operations. It now runs 34 stores nationwide, covering downtown business districts, residential blocks and campus areas, emerging as a standout affordable tea chain in Indonesia.

The swift rollout completes its initial market layout, shifting from trial single stores to regional clustered operations. The brand has won massive favor among Indonesian youth with steady daily foot traffic and viral social media exposure, building solid local brand awareness.

Core Drivers Behind Rapid Expansion

Prior to overseas expansion, BINGYU built a full industrial chain with self-owned factories producing tea bases, syrups and toppings. Bulk compliant exports and unified quality control ensure consistent taste across all 34 outlets. A closed-loop supply chain spanning factory, cross-border logistics and offline shops slashes procurement costs and operational risks for franchisees, laying the groundwork for large-scale store openings.

Its field-tested low-barrier franchise model is fully introduced to Indonesia, with low initial investment and no excessive training or management fees. Headquarters delivers end-to-end support: site screening, standardized barista training, online & offline marketing and full operational guidance.

The low-cost, fully supported startup model appeals strongly to local small entrepreneurs, driving a sharp rise in store numbers. While many tea brands rush into Indonesia merely by exporting ready-made products, BINGYU proves sustainable overseas growth relies on holistic export of supply chain, franchising, management and localization capabilities, not simple store duplication.

Building on its mature supply chain, lean franchising and adaptive localization, BINGYU has secured a firm position in Southeast Asia. These 34 outlets mark only the start of its global journey. The brand will deepen its presence in Indonesia, use the archipelagic nation as a hub to tap more emerging overseas markets, and bring cost-effective authentic Chinese new-style tea to global consumers.